Specialist in design and development of experiences.
Creative and visionary, with a passion for building authentic and meaningful relationships. Throughout my career, I have accumulated a track record in creating memorable experiences, both for clients and work teams, always with the aim of innovating. I focus on deeply understanding the needs of people and companies to offer solutions that generate a positive and lasting impact. I am committed to continuous learning, collaboration, and I have the ability to transform ideas into successful and sustainable projects.
AREAS OF SPECIALIZATION
Creating memorable experiences
Outstanding ability to design meaningful experiences for both customers and employees, focused on generating lasting emotions that reinforce the connection with the brand or company. This contributes to creating deep and sustainable relationships.
Managing emotions to strengthen relationships
I understand that the value of any interaction lies in how it makes others feel. This focus on emotionality, whether in moments of joy or support, fosters loyalty and commitment, both from customers and employees.
Innovation and human approach
I have the ability to identify people's needs and offer innovative solutions that not only meet expectations, but exceed them. My commitment to continuous learning and collaboration allows me to transform ideas into successful projects, focused on positive and lasting impact.
COLLABORATIONS
I have worked on innovative projects, collaborated with multidisciplinary teams and provided strategic solutions that have had a tangible impact.
BANCOLOMBIA
Wellbeing and sustainable development
I led the creation of registration experiences for family parties and quinquenniums in the main cities of the country, and I was co-leader of the national strategy to promote participation in medical-preventive evaluations, workshops and events on psychosocial risk factors. I implemented wellness initiatives that improved employee performance and the quality of customer service. By optimizing processes and analyzing data, I made decisions that increased operational efficiency and guaranteed more personalized attention, balancing productivity and customer satisfaction.
FLORIDA CHEESES
Creating brand experiences
I designed the brand experience for the Gondola event, creating an interactive stand that established a direct connection with customers. During the event, attendees had the opportunity to learn about the brand and try the product, which significantly increased its visibility and positioned the brand prominently.
HEROICA SAS GROUP
Project management and customer service
I integrated sales management, strategic planning, and project execution to optimize the experience for both employees and customers. I coordinated events and oversaw financial closing, ensuring a consistent, quality experience. My focus on continuous improvement of sales processes and strategies strengthened customer relationships and increased customer satisfaction, while meeting budget goals consolidated the company's reputation and fostered customer loyalty.
